With data-driven product design and our purpose-built, modern end-to-end tech stack, we help shoppers navigate one of the world’s largest catalog of home goods and ensure seamless, dependable deliveries to their homes.

What We Do

Wayfair Next Creative Technologists

A Platform for All Things Home

Wayfair Next Creative Technologists
We are building the preeminent platform for home. We are neither solely a retailer nor solely a marketplace. Instead we take on the harder but more valuable challenge to combine the best of both. We are a platform.
Wayfair Next Twelve Week Hack

Massive, Global Scale

Wayfair Next Twelve Week Hack
Our 3,000+ engineers are building the technology that powers an experience for tens of millions of customers every day – and we’re just getting started.
Wayfair Next Applied R&D

A Nimble, Cutting-Edge Approach

Wayfair Next Applied R&D
We’re proliferating data science and machine learning across all of Wayfair, automating the end-to-end workflow for building, deploying, and maintaining models at scale.

Our Teams

Build Wayfair’s mobile software ecosystem to support our fastest-growing customer channel.
Build complex consumer-facing and back-end systems that support every element of our business.
Connect our data platforms to guarantee scalability, reliability, and speed.
Guide new ideas from concept to launch and collaborate with engineers and designers to maximize impact.
Identify security flaws, build protective infrastructure, and ensure data privacy as part of a diverse engineering team.
Build and maintain the cloud infrastructure and core production systems.
Manage and support the systems that every Wayfairian uses daily.
Build scalable models that drive our proprietary systems using machine learning, computer vision, and NLP.
Work with cross-functional partners to build thoughtful experiences for our customers, suppliers, and workforce.
Wayfair Next AR
Learn about the ins and outs of technology and engineering at Wayfair on our official technology blog.

Changing Tech. Changing Home.


Founded by two engineers, we’ve embraced a culture where we learn from failure, take calculated risks, make smart iterations, and have limitless ambition – all of which have enabled us to pioneer new technologies and set industry standards that are rapidly redefining the way customers shop for their homes. Come join over 3,000 technologists reimagining the e-commerce experience and building homegrown, breakthrough technologies, transforming an industry from product discovery to final delivery.
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Fiona says...
“An unwavering customer focus and deep roots in building a strong culture of innovation has helped pave the way for Wayfair as the clear leader in home – and it’s just the beginning. I look forward to being part of an incredible team and building upon this strong momentum as we continuously raise the bar in creating the best possible shopping experience for home.”
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Joe says...
“Wayfair has given me the opportunity to not only grow as an employee but as a person. Day in and day out I’m able to take on complex challenges and goals with amazing people from all walks of life. Choosing Wayfair has really been a career-defining decision that I would make over and over again.”
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Liliana says...
“My perfect role involves working with great people on a challenging problem, and using the best technology for it. I’ve found all of it on the Wayfair Fraud team, and there is even more in the broader organization. Here, I won’t get bored any time soon.”

What’s New

November 29, 2022
(This article originally appeared on Medium)
11 Min Read
November 15, 2022
Over thirty million customers from around the world shop on Wayfair to look for furniture that helps them create their unique sense of home. Wayfair serves a variety of webpages catered to niche customer sub-segments and help customers discover new products – these include pages with advice for people buying “twin futons,” or “nursery chairs with removable cushions.”
5 Min Read
November 7, 2022
Feature Toggles (sometimes referred to as Feature Flags) have revolutionized software development by allowing features within a software product to be enabled individually or disabled at any point, even after they’ve been rolled out to customers. Feature Toggles at Wayfair boost productivity and provide teams with complete control over when and how to make new capabilities available to end users.
4 Min Read
October 31, 2022
Like many interns at Wayfair, Shima Dezfulian works on projects that have a high impact on the company’s operations. More specifically, Dezfulian is part of a Wayfair’s finance and algorithms team that leverages machine learning to make predictions about Wayfair’s profitability.
4 Min Read
October 20, 2022
As with many e-commerce companies, recommender systems are widely used at Wayfair to show the most relevant products to customers at every stage of their shopping journey. Machine learning models used in recommender systems typically optimize for metrics related to customer satisfaction: actions such as clicks, conversions and Add-to-Cart. My talk at the 2022 Annual Meeting of the Institute for Operations Research and the Management Sciences (INFORMS) was related to how Wayfair is utilizing inputs from our supply chain to influence the products we showcase to consumers as they search and browse our storefront.
3 Min Read
October 18, 2022
The annual conference for the Institute for Operations Research and the Management Sciences (INFORMS) brings together professionals and experts from the industry and academia. At INFORMS 2022, I will be giving a presentation on Global Network Optimization (GNO), which is an ongoing project carried out by Wayfair’s operations research team.
4 Min Read
October 13, 2022
On Tuesday October 11, 2022 Google announced in a press release that Wayfair completed the migration of all our data center applications and services to Google Cloud Platform (GCP). This was a significant move that will provide huge benefits, enabling us to increase agility, technical innovation, and more. You can read the full press release [here].
13 Min Read
October 6, 2022
“My job involves making highly business critical technical decisions,” says Alex Maclinovsky. “In my role, I have to go through a large number of technical documents, presentations and make a lot of time-sensitive decisions.”
7 Min Read
September 28, 2022
As the CTO of Wayfair, Fiona Tan leads the global technology organization responsible for shaping market-leading experiences for the company’s 30 million plus customers, 14,000 suppliers and thousands of employees.
7 Min Read
September 20, 2022
Wayfair recently celebrated a significant milestone. I’ll give you a hint-it was featured in a roundup of the top 20 innovations from Wayfair’s first two decades of operation. The answer is Wayfair’s new homegrown warehouse management system (WMS), Nexus.
6 Min Read
September 13, 2022
Style transfer: How Wayfair leverages customer browse activity in one furniture category to inform recommendations for a category they have never shopped before.
2 Min Read
September 6, 2022
Erika Frost says that science “was in the air” at her childhood home in Colorado.
4 Min Read
September 1, 2022
Not everyone wants to speak with someone when they need to set up a return or report an issue with their order. We built an NLP-powered Virtual Assistant to provide our customers a fast and easy option that’s available 24/7 to resolve their service-related issues.
10 Min Read
August 30, 2022
Advertisements are a key aspect of Wayfair’s marketing and growth strategy. Powering each of these ads is a plethora of data - product name, description, price, quantity - all used to maximize RoAS (Return On Advertising Spend) and present the highest quality ads to potential and returning customers. As one might expect, managing this data is no easy task. Different teams handle different subsets of data, and each has its unique platform and way of providing access.
6 Min Read
August 23, 2022
One of the industry events I look forward to most every year is the Women of Silicon Valley. Whether you are at the apex of your career, at the beginning, or somewhere in between, this is a great event for any woman in technology.
1 Min Read
August 18, 2022
In part one of this two blog series, we presented our first group of top innovations from Wayfair's first two decades. Highlights included the introduction of next-gen online and in-store experiences powered by mixed, augmented, and virtual reality, new and innovative online advertising techniques, and one of our latest efforts, the Automatic Image Description Engine (AIDE).
6 Min Read
August 10, 2022
Innovative businesses are always in search of new features and solutions that can transform the customer experience. When a new idea emerges, developers will often work at an accelerated pace, taking calculated shortcuts to prove the value of the concept in as short a time as possible. At this point, the mantra is, “Why exhaust long cycles on something that may ultimately fall short of expectation?”
4 Min Read
August 4, 2022
Last year, Aanan Contractor joined Wayfair as the Vice President of Technology for Storefront and Fintech & Loyalty. Today, she finds herself at the center of Wayfair's technology evolution and commitment to delivering incredible customer experiences. We had a few minutes to chat about her role at Wayfair, projects that she is working on, and what advice she has for aspiring female engineers.
3 Min Read
July 26, 2022
Some people hate roadmaps. They are a pain to put together, formatting is annoying, your plans will probably change next quarter, and who looks at these things anyway? As Drift CEO David Cancel said of a typical roadmap, “either I’m going to disappoint you by giving you exactly what we thought six months ahead of time was the best solution when it’s not, or by changing course and having lied to you.” While much of what Cancel says is true, because no roadmap is future-proof, I’d encourage any roadmap haters out there to think about it differently.
7 Min Read
July 14, 2022
Images from product reviews can inspire and inform our customers. We created a machine learning model that helps us in prioritizing the most helpful and good looking images on the product page.
7 Min Read
July 7, 2022
Last month, I had the opportunity to attend Shoptalk Europe in London. For those unfamiliar with the event, it has quickly become one of the top retail shows in the world and a personal favorite, thanks to its focus on retail and innovation.
1 Min Read
June 21, 2022
Consumers today count on user-generated content when shopping for products online. This includes review imagery posted by unbiased shoppers. In fact, for many, the content posted by fellow consumers offers the best validation and is vital to selecting the right items for the home when shopping online.
6 Min Read
June 7, 2022
It’s been 20 years since the world was introduced to Wayfair. Over this time, we’ve transformed the online retail furniture space. This industry disruption was driven by innovations that emerged across all areas of the company, fueled by vision and a gifted group of technologists with a shared desire—to innovate, experiment, and redefine the online retail experience.
7 Min Read
June 7, 2022
If you're a Wayfair customer or supplier, you have received our promotional and transactional messages. These come in a variety of flavors. For promotions, it could be a Thanksgiving/Black Friday sale or a Summer/July 4th deal. With transactional messages, the focus is on areas such as order updates, shipment confirmations, and cart abandonment messages.
9 Min Read
May 31, 2022
Wayfair and its subsidiary brands operate globally and we send out millions of marketing emails every day to communicate with our customers. To improve customer satisfaction and increase customer engagement, we have developed a new generation of daily sales email models (Nightingale) to make email sending decisions. The Nightingale model is built via a scalable retraining pipeline to serve different business needs across all regions and brands.
10 Min Read
May 17, 2022
Today, many companies rely heavily on third-party event tracking platforms for collecting event data. Perhaps the most well-known of these is Google Analytics. However, at Wayfair, we chose to go another route, largely eschewing the third-party vendor model to develop our own first-party event tracking platform. It’s called Scribe.
5 Min Read
May 11, 2022
On May 2nd, I had the pleasure to speak on a panel at the Global Conference put on by the Milken Institute. The topic was something that Wayfairians are intimately familiar with—“Retail's New Reality: Technology, Innovation, and Consumer Behavior.”
5 Min Read
April 26, 2022
The Time Informed Calibration process extends the capabilities of Wayfair’s customer models by converting raw model output to realistic probabilities and incorporating information on expected trends.
9 Min Read
April 19, 2022
When I first started learning about web development, I discovered an instant infatuation with design. I would scroll endlessly through Dribble, thinking that everything on there felt perfect and was in an untouchable realm of its own – one I didn’t feel worthy of entering. I think that’s in part why I was drawn to web development – I wanted to be in the presence of designers and get to touch those (seemingly) infallible creations they produced. My curiosity for both development and design eventually led me down a path of learning and self-discovery, a path which brought me to my current role as a creative technologist. If that name is new to you (or perhaps sounds like what programmers in the 1940s were called), I’m right there with you! I’m still getting used to it and discovering what the role is myself, so come along and I’ll share what I’ve uncovered in these dark and inky corridors!
5 Min Read
April 14, 2022
I recently had the honor of speaking at EmTech Digital, MIT Technology Review’s signature conference on artificial intelligence (AI) and business leadership. This isn’t my first time speaking at the conference, but it is my first time doing it in person.
3 Min Read