Wilko Schulz-Mahlendorf

Wilko Schulz-Mahlendorf

Director, Pricing & Marketing DS

Wilko leads Wayfair's Pricing & Marketing Science organization. Analysts, data scientists, and product managers in his organization develop algorithms to set retail prices, measure and optimize free and paid marketing efforts, ensure that exposure systems are aware of short and long term unit economics, and design the auction and tools for suppliers to advertise with Wayfair.

July 20, 2023
I recently had the pleasure of speaking at Transform 2023 in San Francisco, an event dedicated solely to an innovation that has taken the industry by storm, Generative AI. It was a great event that attracted speakers from a variety of iconic brands, including Google, Johnson & Johnson, Walmart, Fidelity Investments, eBay, FedEx Dataworks, McDonald's Corp, Intel, and the list goes on.
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