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June 21, 2022
Consumers today count on user-generated content when shopping for products online. This includes review imagery posted by unbiased shoppers. In fact, for many, the content posted by fellow consumers offers the best validation and is vital to selecting the right items for the home when shopping online.
June 7, 2022
It’s been 20 years since the world was introduced to Wayfair. Over this time, we’ve transformed the online retail furniture space. This industry disruption was driven by innovations that emerged across all areas of the company, fueled by vision and a gifted group of technologists with a shared desire—to innovate, experiment, and redefine the online retail experience.
June 7, 2022
If you're a Wayfair customer or supplier, you have received our promotional and transactional messages. These come in a variety of flavors. For promotions, it could be a Thanksgiving/Black Friday sale or a Summer/July 4th deal. With transactional messages, the focus is on areas such as order updates, shipment confirmations, and cart abandonment messages.
May 31, 2022
Wayfair and its subsidiary brands operate globally and we send out millions of marketing emails every day to communicate with our customers. To improve customer satisfaction and increase customer engagement, we have developed a new generation of daily sales email models (Nightingale) to make email sending decisions. The Nightingale model is built via a scalable retraining pipeline to serve different business needs across all regions and brands.
May 17, 2022
Today, many companies rely heavily on third-party event tracking platforms for collecting event data. Perhaps the most well-known of these is Google Analytics. However, at Wayfair, we chose to go another route, largely eschewing the third-party vendor model to develop our own first-party event tracking platform. It’s called Scribe.
May 11, 2022
On May 2nd, I had the pleasure to speak on a panel at the Global Conference put on by the Milken Institute. The topic was something that Wayfairians are intimately familiar with—“Retail's New Reality: Technology, Innovation, and Consumer Behavior.”
April 26, 2022
The Time Informed Calibration process extends the capabilities of Wayfair’s customer models by converting raw model output to realistic probabilities and incorporating information on expected trends.
April 19, 2022
When I first started learning about web development, I discovered an instant infatuation with design. I would scroll endlessly through Dribble, thinking that everything on there felt perfect and was in an untouchable realm of its own – one I didn’t feel worthy of entering. I think that’s in part why I was drawn to web development – I wanted to be in the presence of designers and get to touch those (seemingly) infallible creations they produced. My curiosity for both development and design eventually led me down a path of learning and self-discovery, a path which brought me to my current role as a creative technologist. If that name is new to you (or perhaps sounds like what programmers in the 1940s were called), I’m right there with you! I’m still getting used to it and discovering what the role is myself, so come along and I’ll share what I’ve uncovered in these dark and inky corridors!
April 14, 2022
I recently had the honor of speaking at EmTech Digital, MIT Technology Review’s signature conference on artificial intelligence (AI) and business leadership. This isn’t my first time speaking at the conference, but it is my first time doing it in person.