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August 4, 2022
Last year, Aanan Contractor joined Wayfair as the Vice President of Technology for Storefront and Fintech & Loyalty. Today, she finds herself at the center of Wayfair's technology evolution and commitment to delivering incredible customer experiences. We had a few minutes to chat about her role at Wayfair, projects that she is working on, and what advice she has for aspiring female engineers.
July 26, 2022
Some people hate roadmaps. They are a pain to put together, formatting is annoying, your plans will probably change next quarter, and who looks at these things anyway? As Drift CEO David Cancel said of a typical roadmap, “either I’m going to disappoint you by giving you exactly what we thought six months ahead of time was the best solution when it’s not, or by changing course and having lied to you.” While much of what Cancel says is true, because no roadmap is future-proof, I’d encourage any roadmap haters out there to think about it differently.
July 14, 2022
Images from product reviews can inspire and inform our customers. We created a machine learning model that helps us in prioritizing the most helpful and good looking images on the product page.
July 7, 2022
Last month, I had the opportunity to attend Shoptalk Europe in London. For those unfamiliar with the event, it has quickly become one of the top retail shows in the world and a personal favorite, thanks to its focus on retail and innovation.
June 21, 2022
Consumers today count on user-generated content when shopping for products online. This includes review imagery posted by unbiased shoppers. In fact, for many, the content posted by fellow consumers offers the best validation and is vital to selecting the right items for the home when shopping online.
June 7, 2022
It’s been 20 years since the world was introduced to Wayfair. Over this time, we’ve transformed the online retail furniture space. This industry disruption was driven by innovations that emerged across all areas of the company, fueled by vision and a gifted group of technologists with a shared desire—to innovate, experiment, and redefine the online retail experience.
June 7, 2022
If you're a Wayfair customer or supplier, you have received our promotional and transactional messages. These come in a variety of flavors. For promotions, it could be a Thanksgiving/Black Friday sale or a Summer/July 4th deal. With transactional messages, the focus is on areas such as order updates, shipment confirmations, and cart abandonment messages.
May 31, 2022
Wayfair and its subsidiary brands operate globally and we send out millions of marketing emails every day to communicate with our customers. To improve customer satisfaction and increase customer engagement, we have developed a new generation of daily sales email models (Nightingale) to make email sending decisions. The Nightingale model is built via a scalable retraining pipeline to serve different business needs across all regions and brands.
May 17, 2022
Today, many companies rely heavily on third-party event tracking platforms for collecting event data. Perhaps the most well-known of these is Google Analytics. However, at Wayfair, we chose to go another route, largely eschewing the third-party vendor model to develop our own first-party event tracking platform. It’s called Scribe.