We drive the end-to-end strategy through understanding our customers and partners to build the future of e-commerce. These teams leverage data-driven approaches to build world-class experiences and relationships for our customers, partners, and employees.
What We Do
Category Management for the Future
We are rethinking strategy for thousands of product categories offered across all business channels and tens of millions of products, creating a new approach to partnerships with suppliers across the globe.
Strategy & Analytics
We use sophisticated analytical methods to optimize our product categories, build and oversee our dynamic pricing systems, and gather and analyze competitive information to ensure all customers can find and purchase what they need.
We’re Our Own Agency
We create and build every single creative asset our customers see – from print, digital, and even television on a global level. We are changing the way customers experience e-commerce and revolutionizing what it means to be a household brand.
Next-Generation Merchandising
We apply cutting-edge personalization, automation, and 3D imagery while reimagining traditional retail strategies to serve our customers.
Our Teams
Sets and executes the strategy for product categories, develops and nurtures partner relationships, and drives better selection and inventory for our customers.
Optimizing Wayfair’s bottom line while navigating complex and strategic business opportunities.
Building an inclusive and innovative organization that empowers all Wayfairians to work at their full potential.
Onboard and maintain our vast product catalog, developing strategies to guide our customers through our large selection and help them find exactly what they need.
Highly quantitative and analytical, our marketing teams optimize all of our channels to provide the organization with cutting-edge strategies to attract, acquire, and retain customers.
One of the retail industry’s largest in-house creative agencies fueling all forms of on-site and off-site marketing and communication with our customers.
Steering the growth and profitability across the business leveraging technology, data, and economic models.
The foundation of our home.
There is an old saying that the whole is greater than the sum of its parts – and that’s us. From revolutionizing Human Resources to being our own in-house creative agency, we work cross-functionally and collaboratively to ensure that our customers, partners, and employees have everything they need to build the best home, the best business, and the best career.
KeyAnna says...
“I have been able to do some amazing work at Wayfair because there are smart, committed people here who have a passion for tackling seemingly impossible problems and finding solutions, especially when it comes to our people, communities, and customers.”
Anthony says...
“I think some of the work being done here is one of a kind because we have really great people – from leadership to early career and out in the field – who bring creativity and great ideas to the table that aren’t found anywhere else.”
Ashleigh says...
“What I love most about Wayfair is that I honestly learn something new every day. I enjoy that the needs of the business change quickly, I’m pushed to take risks and move fast, and I have a strong team and set of peers to push my thinking. It is constant professional and personal growth alongside a group of talented, kind colleagues.”
What’s New
Andrew Poole knows that running an efficient operation is about more than just moving product – it’s also about moving the needle on sustainability. As Inbound Operations Manager at Wayfair’s fulfillment center in Romeoville, IL, Andrew has spent the past two and a half years streamlining how goods are received and stored at one of our highest-volume sites, all while guiding his team through major process improvements.
4 Min Read
Kenneth Sine knows that strong supplier relationships start with trust, and that trust starts with showing up. As Head of Global Procurement at CastleGate Forwarding (CGF), Ken leads with transparency, long-term thinking, and a deep respect for partnership. His work helps ensure that Wayfair’s international logistics network runs efficiently and sustainably.
2 Min Read
At Wayfair, we know that creating a sense of home extends beyond our products. It includes supporting people and communities on their journey to safe, stable housing. In 2024, our commitment came to life through meaningful partnerships, hands-on volunteering and targeted community investments.
2 Min Read
In celebration of Wayfair’s 2024 Corporate Responsibility Report, this week’s Behind the Box spotlights Devin Giles, our new Head of Global Sustainability & ESG. Since joining two months ago, Devin has hit the ground running – leading efforts to integrate sustainable practices across our operations and identifying long-term opportunities to reduce carbon, cut waste and boost energy efficiency.
3 Min Read
Wayfair is proud to share its 2024 Corporate Responsibility Report, titled “Purpose for Every Home,” detailing a year of progress and meaningful investments in its people, communities, and the planet. The report outlines key achievements that reflect how the company is embedding purpose into its business and driving measurable impact.
1 Min Read
Trisha Malconian brings a clear focus to every challenge she takes on as Category Manager at Wayfair. Over nearly five years with the company, she has become a trusted leader known for her strategic thinking, commitment to growth and ability to elevate those around her.
5 Min Read
Wayfair has always been the destination to find just the right piece for your home. Now, we’re making it easier to discover your personal style with two new features on the Wayfair app: Discover and Image Search. With these updates, we’ve reimagined the app experience to spark creativity and make finding what you love simple and intuitive. Whether you’re just starting out or ready to buy, this new experience is designed to meet you where you are and make the journey from inspiration to installation feel effortless.
2 Min Read
At the intersection of customer insight and financial strategy, Curtis Crawford is helping shape how Wayfair drives loyalty and long-term growth. As Head of Fintech & Loyalty, he leads the teams that make shopping at Wayfair easier, safer and more rewarding. From financing options that support budget flexibility to loyalty programs that keep customers coming back, Curtis’s work is central to how Wayfair earns and grows market share.
3 Min Read
Helen Stanley-Serrano, Senior Associate of Wayfair’s Office Experience team, plays a key role in shaping the daily operations of the Boston office. With over four years at Wayfair, Helen is known for her attention to detail, creativity and commitment to fostering a workplace where employees feel supported and engaged.
1 Min Read
Leadership is often defined by consistency, care and the ability to bring out the best in others. That’s exactly what you’ll find in Danielle Bradley, manager of Home Delivery and Returns at Wayfair’s Romeoville facility. Known for her commitment to excellence and people-first mindset, Danielle has played a key role in driving engagement, improving processes, and building a strong culture of safety and support.
4 Min Read