Creating Home Together: Wayfair Partners with the Chicago Bulls and Digs with Dignity

This winter, Wayfair is bringing comfort and inspiration to the heart of Boston as the presenting sponsor of the Frostival Lodge furnished by Wayfair, a new shoppable pop-up experience in Copley Square created in partnership with Meet Boston. Visitors will also be able to explore and shop the curated assortment featured in the Frostival Lodge online.

As the General Manager of Professional Sales, Keith Reynolds leads the teams responsible for enrolling business customers, delivering seamless and high-quality onboarding experiences and providing sales support across both managed and unmanaged accounts. In this role, he advocates for his teams’ needs, whether that’s pushing for better tools, stronger strategies or solutions to roadblocks.

At Wayfair, we’re focused on making it easy for customers to create a space that feels just right for them. Home is a high-consideration category, and customers need to feel confident when making these purchases online. With millions of products across styles and price points, our challenge is helping customers confidently curate the ideal space for their needs.

For Perigold customers, a smooth delivery experience starts with people like Renee Singh.Renee is a Service Specialist II at Perigold, where she keeps a close eye on high-value orders to anticipate customer needs and ensure every order stays on track. She also supports customers directly through high-touch calls, offering clear guidance and steady support throughout their journey, from purchase to delivery.

At Wayfair, sustainability is built into how we move products, serve customers and plan for the future. In partnership with Prologis and Station A, Wayfair is working to turn its fulfillment centers in Perris, California and Romeoville, Illinois into renewable energy hubs that generate and store clean power on site. These projects help to reduce emissions, lower costs and strengthen the resilience of our logistics network.

At Wayfair, we believe that home extends beyond four walls. It’s the neighborhoods where our teams work every day, the people who live alongside us and the local organizations helping others find stability and belonging. This year, we are proud to continue the Wayfair Neighborhood Fund with expanded reach and our largest investment yet.

Behind each price tag, there’s a problem-solver like Ian Whittle. A Technology Lead on our Pricing team, Ian has spent the last four years turning complex data into the product prices customers see every day. His work goes beyond calculations — his team builds and maintains the systems that deliver those prices at massive scale, keeping everything seamless and accurate.

Working in a fast-paced customer service environment requires a consistent standard of excellence. As a Service Supervisor at Wayfair’s Athens Center of Excellence in Georgia, Sadie Mooney leads a team of seven Frontline Service Agents, guiding daily operations and ensuring every customer interaction reflects our commitment to exceptional service.

For Elisa Maynez, success comes from staying focused on what matters most — growth, collaboration and positive impact. As a Global Bilingual Trainer, she’s known for fostering engaging learning experiences that help teams thrive. Her collaborative approach and focus on continuous improvement help build consistency and quality across Wayfair’s training programs worldwide.

In customer advocacy, communication makes all the difference — and Mandy Farah knows it well. As a Service Specialist II on Wayfair’s Service Security team, she’s spent the past four years helping protect our customers and their shopping experience. From reviewing transactions for potential fraud to helping customers resolve order issues, Mandy approaches every interaction with empathy and care, making sure every customer feels supported and secure.