This winter, Wayfair is bringing comfort and inspiration to the heart of Boston as the presenting sponsor of the Frostival Lodge furnished by Wayfair, a new shoppable pop-up experience in Copley Square created in partnership with Meet Boston. Visitors will also be able to explore and shop the curated assortment featured in the Frostival Lodge online.
As part of Boston Frostival, the city’s signature winter celebration, the Frostival Lodge will offer a warm, design-forward environment furnished entirely by Wayfair, where visitors can relax, explore and experience the best parts of winter living.
“We’re thrilled to partner with Meet Boston to help bring The Frostival Lodge to life in our own backyard,” said Kate Gulliver, chief financial officer at Wayfair. “As the trusted destination for all things home, Wayfair’s unparalleled selection helped us curate cozy furniture and décor that make the Frostival Lodge a warm, welcoming space all season long. We’re incredibly thankful to our partners at Meet Boston for the opportunity to collaborate on an experience that celebrates the city we call home.”
Located in the heart of Back Bay, the Frostival Lodge plays a central role in Boston Frostival’s broader effort to transform the winter experience through design and community. Set within the recently renovated Copley Square, the Lodge offers a welcoming place to gather while showcasing two Boston-based brands coming together around a shared sense of home.
“Meet Boston is thrilled to partner with Wayfair to create new and immersive seasonal experiences in the heart of Back Bay,” said a Meet Boston spokesperson. “The Frostival Lodge furnished by Wayfair is the centerpiece of Meet Boston's efforts to reimagine winter in the city. The recently renovated Copley Square is the perfect place for our two Boston-based brands to collaborate on something new and magical.”
Open February 6 through February 28, the Frostival Lodge Furnished by Wayfair will offer locals and visitors alike an opportunity to relax in Copley Square and get to know the cozy side of winter in Boston.
More information can be found
here.