Celebrating the First 20 of Many
For two whole decades, our customers have come to us for all things home. And there’s nothing we love more than being a part of the spaces they create.

We’ve gone from a two-person team working in a spare bedroom to a world-class organization serving millions of customers around the globe – and we couldn't have done it without everyone who invited us in.

Join us in taking a look back at just a few of the milestones that helped shape our brand.

Our Journey

All the places we've been inspire all the possibilities ahead.


Co-founders Niraj Shah and Steve Conine launch racksandstands.com. It’s the first of 250 niche sites the duo create, and quickly becomes one of the largest in its category.


With less than 20 employees, the company, now called CSN Stores, moves from a makeshift H.Q. in Steve's spare bedroom and into its first office on Newbury Street in Boston.

Pictured right: Wayfair's current HQ in Boston, Mass.


Four years in, CSN Stores reaches $100M in sales.

AllModern is born, making modern design more accessible than ever before.


CSN Stores opens its European operation center in Galway, Ireland, expanding its 100% in-house customer service team.


CSN Stores expands its international footprint with its first European corporate headquarters opens in Berlin, Germany.


Joss & Main launches with a members-only private sales experience.

Meet Walter, Joss & Main's original mascot! →


Everything comes together – CSN Stores consolidates all 250 sites to form Wayfair, which exceeds $600M in sales in the first year.


The Wayfair brand makes its big debut with a national T.V. campaign.

Wayfair launches its long-term partnership with Habitat for Humanity International.


Having achieved $1B in direct sales, Wayfair goes public on the NYSE.

The jingle, "Wayfair, you got just what I need!" debuts in a catchy brand campaign.

Birch Lane is born: Classic furniture and decor for all of life's moments.


Getting faster – the Wayfair CastleGate fulfillment center enables speedy, two-day shipping to more U.S. customers.


Hello, Canada! Wayfair.ca goes live.

Wayfair increases its logistics network square footage from 1M to 5M sq. ft. for faster, more seamless delivery.

Research and development lab, Wayfair Next focuses on emerging technologies and experiential improvements.

Customer service centers open in Brunswick, ME, and Bryan, TX.


Wayfair reveals an all-new world of luxury home design with the launch of Perigold.

Wayfair B2B business is rebranded as Wayfair Professional.


The first-ever Way Day, Wayfair's annual marquee sale, launches in the U.S.

CastleGate fulfillment centers open in Germany and Canada.

Wayfair launches its virtual customer service team.

Supporting accessible homes for veterans, Wayfair partners with Homes for Our Troops.


Wayfair debuts on the Fortune 500.

Wayfair opens its first customer service centers in Springfield, OR, and Pittsfield, MA.


Kelly Clarkson becomes Wayfair's brand ambassador.

As the world faced a global pandemic, and people found themselves at home more than ever before, Wayfair was ready and able to quickly and safely deliver the household staples they needed most.


Wayfair launches Wayfair on Air, an immersive video commerce experience that brings entertainment, ideas and inspiration to its app’s seamless shopping experience.


Wayfair begins opening its first physical retail stores for its Speciality Retail Brands, starting with AllModern in Lynnfield, Mass. – the first of many upcoming brick-and-mortar shopping experiences across its entire family of brands.

Our Impact

We love giving back to our communities and supporting causes our customers care about.
We've donated over $30 million through in-kind gifts to nonprofits around the world.
Wayfair employees have donated to 1,000+ nonprofits over the last 20 years.
Our customers have donated $5M through our donate-at-checkout program.

Our Stories

Learn more about the people, milestones, and innovations we’re celebrating.
August 18, 2022
In part one of this two blog series, we presented our first group of top innovations from Wayfair's first two decades. Highlights included the introduction of next-gen online and in-store experiences powered by mixed, augmented, and virtual reality, new and innovative online advertising techniques, and one of our latest efforts, the Automatic Image Description Engine (AIDE).
6 Min Read
July 25, 2022
Curated by Consumers, the Limited Edition Collection Spans a Breadth of Styles and Price Points to Offer Something for Everyone
2 Min Read
June 7, 2022
It’s been 20 years since the world was introduced to Wayfair. Over this time, we’ve transformed the online retail furniture space. This industry disruption was driven by innovations that emerged across all areas of the company, fueled by vision and a gifted group of technologists with a shared desire—to innovate, experiment, and redefine the online retail experience.
7 Min Read
May 31, 2022
It’s wild to think how an idea to make all things home accessible has grown over the last twenty years to become who we are today. Wayfair, once named “CSN Stores,” was born with the goal of creating the largest collection of all things home - so that no matter where you lived, or your style or budget, you could shop a broad selection to find that perfect item to make your home just-right for you.
1 Min Read
May 31, 2022
It’s hard to imagine a time that pre-dated e-commerce. Before today’s era of instant gratification, you couldn’t just browse endless options online and get any product you wanted sent to your doorstep. Then came the ‘90s tech boom when young entrepreneurs Niraj Shah and Steve Conine launched Wayfair to make shopping online for home goods so much easier. Now, twenty years later, Wayfair has grown into the destination for all things home where you can find anything and everything you need to make home your own.
1 Min Read
May 31, 2022
From home delivery truck drivers, to customer support agents, and backend engineers, the Wayfair community is made up of over 16,000 individuals from around the world who play a role in helping that dream couch, nightstand, or patio set make it to your front door.
1 Min Read
See the spaces - and shop the styles - that made it happen.