Machine Learning & Artificial Intelligence

September 13, 2022
Style transfer: How Wayfair leverages customer browse activity in one furniture category to inform recommendations for a category they have never shopped before.
2 Min Read
September 1, 2022
Not everyone wants to speak with someone when they need to set up a return or report an issue with their order. We built an NLP-powered Virtual Assistant to provide our customers a fast and easy option that’s available 24/7 to resolve their service-related issues.
10 Min Read
July 14, 2022
Images from product reviews can inspire and inform our customers. We created a machine learning model that helps us in prioritizing the most helpful and good looking images on the product page.
7 Min Read
May 31, 2022
Wayfair and its subsidiary brands operate globally and we send out millions of marketing emails every day to communicate with our customers. To improve customer satisfaction and increase customer engagement, we have developed a new generation of daily sales email models (Nightingale) to make email sending decisions. The Nightingale model is built via a scalable retraining pipeline to serve different business needs across all regions and brands.
10 Min Read
May 17, 2022
Today, many companies rely heavily on third-party event tracking platforms for collecting event data. Perhaps the most well-known of these is Google Analytics. However, at Wayfair, we chose to go another route, largely eschewing the third-party vendor model to develop our own first-party event tracking platform. It’s called Scribe.
5 Min Read
April 14, 2022
I recently had the honor of speaking at EmTech Digital, MIT Technology Review’s signature conference on artificial intelligence (AI) and business leadership. This isn’t my first time speaking at the conference, but it is my first time doing it in person.
3 Min Read
April 5, 2022
As a technology company, Wayfair encourages all team members to roll up their sleeves and innovate. We take immense pride in how our work impacts customers and contributes to the business’s success. We also derive great satisfaction when a team member is recognized by the larger technology community.
2 Min Read
March 22, 2022
Machine learning (ML) profoundly transformed the digital shopping experience for millions of people worldwide. We’ve seen this at Wayfair, where our teams are continuously delivering intelligent and improved experiences for our customers by integrating ML at every stage of their journey with us. Right now Wayfair is leveraging hundreds of ML applications, which on the outside are improving marketing campaigns, improving the visual merchandising of the products we sell, personalizing product recommendations, enabling high-quality customer service, and more.
6 Min Read
March 16, 2022
When customers submit search queries, such as “ivory jute oriental,” it is essential for the search engine to understand which types of products they are looking for. In this case, the customer is likely shopping for an area rug. Equipped with this knowledge, we can tailor the search results page by displaying area rug-specific filters and banners and refine the search results by first showing area rugs. At Wayfair Search, the Query Classifier Model performs this task of real-time prediction of the desired product types based on user search queries. This blog post discusses how we designed, trained, and deployed this deep learning classification model at SearchTech.
8 Min Read
December 2, 2021
Customers’ tastes may change over a period of time. How can we leverage their browse history to make sure our recommendations reflect their most up-to-date preferences?
7 Min Read
November 11, 2021
How Wayfair optimizes content placement considering competing short term marketing and long term business goals
8 Min Read
October 29, 2021
Some experiments at Wayfair can last 60 days or more. To speed up learning in experiments while still optimizing for long term rewards, our team developed a data science platform called Demeter, that uses ML models to forecast longer term KPIs based on customer activity in the short term. In this post we provide an overview for Demeter and its theoretical foundation in causal inference
11 Min Read