Wayfair has always been the destination to find just the right piece for your home. Now, we’re making it easier to discover your personal style with two new features on the Wayfair app: Discover and Image Search. With these updates, we’ve reimagined the app experience to spark creativity and make finding what you love simple and intuitive. Whether you’re just starting out or ready to buy, this new experience is designed to meet you where you are and make the journey from inspiration to installation feel effortless.
“At Wayfair, we’re always looking for ways to remove friction and bring more joy to the shopping journey,” said Aanan Contractor, VP of Customer Technology. “Whether you're snapping a photo to find a product or browsing curated imagery in Discover to find inspiration, these innovations are designed to simplify the journey and bring your home vision to life—seamlessly and intuitively.”
Discover: From Transactional to Inspirational
Traditionally, the Wayfair app has been a highly efficient tool for browsing and buying from our extensive catalog. But we knew there was an opportunity to do more—to evolve from a purely transactional platform into a destination where customers could uncover ideas, unlock creativity and discover their unique taste.
With Discover, regardless of where you are in your shopping journey, you’ll find curated, shoppable inspiration tailored to your style. The tab opens to a personalized, infinite scroll of AI-generated imagery, showcasing everything from cozy nooks and bold design ideas to trending seasonal styles.
Each image acts as a launchpad for deeper engagement through:
- Shop the Image - Tap into any image, and you’ll land on a detail page where you can browse product carousels with visually similar items. These recommendations are powered by our advanced AI-powered visual search technology helping you recreate any aesthetic you love with ease.
- Explore More Like This - Beneath the shoppable carousels, you’ll find an expanding gallery of similar AI-generated scenes. Whether you’re into modern minimalism or eclectic charm, this feature encourages you to wander through ideas and discover styles you might not have otherwise found.
Image Search: When Words Aren’t Enough
Sometimes you know what you want but not what it’s called. Image Search is a smarter, simpler way for customers to find the style they’re looking for. With this feature, customers can now:
- Snap or Upload a Photo - Using the search bar to take a picture or upload one from the camera roll. Our technology will instantly return up to 30 of the most visually similar items available on Wayfair.
- Product Page Entry Point - On selected product detail pages, a new 'Find Similar Looks' option will appear within the product listing image card, enabling customers to perform an image-based search for visually similar items from the Wayfair catalog.
Together, Discover and Image Search, transform the shopping experience on Wayfair. By meeting customers earlier in their shopping journey with intuitive ways to explore and find inspiration across our vast selection, we’re making home shopping more fun and less overwhelming.