We are all too familiar with the unpleasant experience of a native app crash. You’re happily playing your favorite game, queuing up the next video, researching the next piece of furniture to buy (hint: Wayfair may help!) when all of the sudden, POOF! The app is gone and you’re back to your phone’s home screen. Those who are less technically inclined might not even know that this was an app crash, or worse, they may think that somehow their actions were responsible for the un-magical disappearing act. Android is slightly more helpful: after a crash, the user is presented with a dialog that tells them that unfortunately, their favorite app has stopped. Unfortunate, indeed. But just how unfortunate? This post explores the return on investment for fixing crashes. Keep reading to learn what we learned.