In early April, Wayfair introduced the Digital Design Studio in our AllModern Dedham store. The Digital Design Studio (DDS) is a photorealistic interactive experience that lets customers explore Wayfair’s endless catalog by designing 3D furniture arrangements with product cards. Creating this tool was a collaborative effort between Wayfair Next (our R&D group tasked with exploring various emerging tech use cases), Physical Retail, Visual Merchandising, Creative, 3D, and many other Wayfair teams.