William Lee & Vernaldi Metayer

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William Lee is a Senior Product Manager on Wayfair's Martech, Data, and Machine Learning Platforms team where he focuses on ensuring Wayfair customers' privacy rights are respected at all stages across the data use lifecycle

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Vernaldi Metayer is a Senior Product Manager on Wayfair's Marketing, Data, and Machine Learning Platforms team. In this role, he is focused on keeping Wayfair data-driven through its Scribe event-data platform.

May 17, 2022
Today, many companies rely heavily on third-party event tracking platforms for collecting event data. Perhaps the most well-known of these is Google Analytics. However, at Wayfair, we chose to go another route, largely eschewing the third-party vendor model to develop our own first-party event tracking platform. It’s called Scribe.
5 Min Read