When we started Wayfair Next - Wayfair’s R&D group that explores next generation experiences, we spoke to a lot of AR and VR application developers who were interested in creating experiences for us. In line with our engineering culture, we wanted to create the experiences ourselves and figure out how to help our customers better visualize our products. Home decor lends itself very well to the application of AR and VR technology. As we ventured further into AR and VR territory, we realized that visualization technology was not the barrier. The bottleneck was the dearth of 3D content out there, especially in the V-commerce space.