Personalization Dan Saunders

Daniel Saunders

February 20, 2018
Right now, Wayfair has about 86,000 rugs available for purchase. On the first page of our rug category page, however, we only have room for the top 48. You see even fewer if you don’t happen to scroll or swipe down. When it comes to our customer’s experience, what we choose to place at the top makes a big difference! At present, we don’t explicitly showcase a diverse array of products. On browse pages for categories such as rugs, couches, or coffee tables, we instead combine personalized recommendations with the general popularity of products.
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