If you've ever wondered how important customer experience is to a brand, consider this statistic from PwC, "in the U.S., even when people love a company or product, 59% will walk away after several bad experiences, 17% after just one bad experience." That tells you everything you need to know.
When it comes to mobile platforms, Wayfair has multiple end user focused apps across iOS and Android, with over 100 engineers working on them. As the recently appointed lead of the App Team here at Wayfair, I chose to ask fairly generic yet consistent questions upon my arrival to get the lay of the land. These questions included: