Ahmed Syed

Ahmed Syed is a Head of Product on Wayfair's MarTech and Growth Ads Platform Team where he focused on building cutting-edge Marketing tools and platforms.

Wayfair Tech Blog

Streamlining Access to Product Data with the MarTech Product Service

Advertisements are a key aspect of Wayfair’s marketing and growth strategy. Powering each of these ads is a plethora of data - product name, description, price, quantity - all used to maximize RoAS (Return On Advertising Spend) and present the highest quality ads to potential and returning customers. As one might expect, managing this data is no easy task. Different teams handle different subsets of data, and each has its unique platform and way of providing access.

6 Min Read