BOSTON--(BUSINESS WIRE)-- Wayfair (NYSE:W), one of the world’s largest online destinations for home furnishings and décor, today launched a new advertising campaign featuring Joanna Gaines and Chip Gaines, the stars of HGTV’s hit series “Fixer Upper” and owners of Magnolia Homes. The new campaign, titled “Story of Home,” features the popular renovation duo and their design philosophy. Joanna's Design Story and Story of Home will air for eight weeks on multiple networks including CBS, HGTV, Bravo, A&E, Lifetime, and Hallmark, launching in July.