BOSTON--(BUSINESS WIRE)-- Wayfair (NYSE:W), one of the world’s largest online destinations for home furnishings and décor, today announced the roll-out of its proprietary search engine marketing platform in Europe. Known as Athena, the platform was built in-house by Wayfair’s engineering, data science, and marketing teams and has been the backbone of the online retailer’s search engine marketing success in the U.S. and a driver of significant revenue growth for the business.
