BOSTON, Nov. 6, 2025 /PRNewswire/ -- Wayfair Inc. (NYSE: W), the destination for all things home, today announced it will open its newest namesake retail location in Columbus, Ohio — one of the Midwest's fastest-growing metros — in late 2026. At approximately 70,000 square feet, or about half the size of previously announced Wayfair stores, the Columbus location will serve as the company's first prototype for a smaller-format model, designed to test new ways of bringing Wayfair's signature shopping experience to life.