nickcoleman.png

Nick Coleman

Senior Machine Learning Science Manager

Nick Coleman is a Senior Machine Learning Science Manager at Wayfair, where he leads the Wayfair Professional Data Science & Machine Learning (DS&ML) team. The team’s products identify business shoppers and optimize shopping experiences to meet the needs of individual business customers. He holds a PhD in Electrical Engineering from Drexel University where he researched online analysis and control of electric power distribution systems.

January 15, 2026
Imagine using an e-commerce site like Wayfair to find the perfect sofa for your living room, only to discover when it arrives that the six-foot length in the description actually measures closer to seven feet. Now you are debating if it's fine that it overlaps the carpet (your partner is shaking their head) or if you should arrange a return and start your sofa search all over. Situations like this highlight the impact on the customer of inaccurate product dimensions on an e-commerce site. They may be frustrated, lose a little trust in e-commerce purchases and maybe even put that sofa back on a truck to the warehouse.
6 Min Read
January 19, 2023
To B2B, or not B2B, that is the question.
7 Min Read