This week in Wayfair Data Science’s explainer series, Tim O’Connor discusses experimentation in the context of data science. Experiments are crucial to data science, helping to determine which version of a model is to use in future iterations of a system or generating new sources of data unavailable in a company’s historical data. As such, designing and conducting experiments is a core capability for data scientists at Wayfair. In this video, Tim explains the basics behind A/B tests and synthetic controls, and discusses how they are used to tackle various questions at the company.