BOSTON--(BUSINESS WIRE)-- Wayfair (NYSE:W), one of the world’s largest online destinations for home furnishings and décor, today announced the roll-out of Magellan, its proprietary display advertising platform. Magellan was built in-house by Wayfair’s engineering, data science, and marketing teams to dramatically enhance the efficiency of display advertising campaigns through deeper insights into target audiences and real-time optimization.
