What started as a passion to preserve the ancient art of rug making has grown to become Exquisite Rugs, a Wayfair supplier and family-owned business that specializes in the manufacturing of unique, handmade designer rugs. For nearly five decades, family-run business Exquisite Rugs has been involved in every phase of the rug making and design process, using only the highest quality materials while working closely with artisans and weavers who practice traditional weaving techniques that can be traced back for generations and span cultures around the world.
Today, that business is led by Hersel Bani-Esraili, who has taken on the family business from his father, who founded the company in 1924. As the president of their multigenerational family business and proud father of four sons – seventeen-year-old twins, and a fifteen and thirteen-year-old – Hersel believes it’s important to immerse his family and kids in his day-to-day work as he hopes that someday they too will take over the family business just like he and his siblings did from their father.
As Hersel’s kids grew up and learned more about the rug weaving process, they expressed a curiosity to learn more and become involved in the business. Twins and budding philanthropists Alexander and Jonathan Bani-Esraili with their brothers Joseph and Andrew have been specifically excited about finding ways Exquisite Rugs can give back and support communities around the world. By working together with their siblings, they raised over $37,000 support Save a Child's Heart, an international humanitarian organization providing cardiac healthcare to children worldwide, and launched Project Vision Journey, a partnership with local community organizations and medical professionals in India that has provided free vision care clinics to over 160 people in rural communities that lack access to healthcare.
Through this work, the Bani-Esraili siblings hope to carry their grandfather’s legacy forward. Not only are they excited to continue growing Exquisite Rugs’ brand, but also support the local artisans and weavers who are preserving the art of handwoven rug making that inspired their grandfather nearly a century ago.
Since 2014, Exquisite Rugs has grown their business with Wayfair and now inspires a new generation of leaders to grow their family business and make an impact. Shop Exquisite Rugs and their line of products on Wayfair here.