That rare kind of c-suite executive: The one that sits next to you.
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Our Founders

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Niraj Shah

Chief Executive Officer, Co-Chairman and Co-Founder

Niraj Shah is CEO, co-founder and co-chairman of Wayfair. He co-founded the company with Steve Conine in 2002 and the pair rapidly grew the business to become one of the world’s largest destinations for home furnishings, housewares and home improvement goods, generating $15.3 billion in net revenue for the twelve months ended March 31, 2021.

Before founding Wayfair, Niraj served as CEO and co-founder of Simplify Mobile, an enterprise software company which was sold in 2001. Prior to that, he served as Entrepreneur-in-Residence at Greylock Partners, COO and a member of the Board of iXL, and the CEO and co-founder of Spinners, which was sold to iXL in 1998.

Niraj has been included in Fortune Magazine's 40 Under 40, and has won the Ernst and Young's Entrepreneur of the Year award. He also serves on the board of Massachusetts Competitive Partnership and the Greater Boston Chamber of Commerce.

Niraj graduated from Cornell University with a B.S. in Engineering.

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Steve Conine

Co-Chairman and Co-Founder

Steve Conine is the co-founder and co-chairman of Wayfair, one of the world’s largest destinations for home furnishings, housewares, home improvement goods and more. Steve leads the many innovations that give Wayfair a technological edge in the online retail business - from the development of architecting software systems to leveraging next-generation technologies such as augmented reality and artificial intelligence.

Prior to co-founding Wayfair, Steve co-founded Spinners Incorporated, an IT services firm. Spinners provided custom application development services to Fortune 500 companies including AOL Time Warner, The New York Times, JP Morgan Chase, and Merrill Lynch. Steve was integral to the development of all technology solutions that Spinners created. He led Spinners to revenue and net income growth of 300% per year while maintaining a 30% net income margin. In 1998, Spinners was sold to iXL, a publicly traded global technology consulting firm.

Today, Steve is a member of the Board of Directors at CarGurus, a leading global online automotive marketplace.

In his spare time, Steve is a competitive mountain biker who travels internationally to compete in races. If he's not in a race, he's at home completing another woodworking project – a hobby he's pursued since age 13. In addition to woodworking and mountain biking, Steve enjoys several other outdoor activities including wake boarding, ice carving, stand-up paddle boarding, and flying quad copters.

Steve graduated from Cornell University with a B.S. in Mechanical Engineering.

Executive Leadership

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Jon Blotner


Vice President, House and Specialty Brands, Media, Advertising and New Supplier Acquisition

Jon Blotner oversees Wayfair's Exclusive Brands and Specialty Retailers (Birch Lane, AllModern, and Joss & Main) as well as its Visual Media, 3D Operations and Technology, Merchandising as a Service, Advertising, and Supplier Acquisition & Onboarding functions. Before joining Wayfair.com, Jon served as President of Gemvara.com until it was acquired by Berkshire Hathaway in 2016. Prior to Gemvara, Jon worked for Bain & Company in Boston, MA. He holds an M.B.A. from the Harvard Business School and a B.A. from the University of Pennsylvania.

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Enrique Colbert


General Counsel

Enrique Colbert serves as the General Counsel of Wayfair. Prior to working at Wayfair, Enrique was General Counsel of Aveksa, Inc., an enterprise software company in Waltham, MA that was acquired by EMC Corporation in 2013. Before Aveksa, Enrique was General Counsel of Blue Cod Technologies, an IT and business process outsourcing and software company located in Marlborough, MA. Enrique began his legal career at the law firm Goodwin Procter in Boston. Enrique earned a B.A. from Dartmouth College and a J.D. from Boston College Law School.

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Steve Crusenberry


Vice President, Infrastructure and Platform Engineering

Steve Crusenberry leads our global hybrid cloud infrastructure, platform engineering, and developer experience for Wayfair. In this role, he is responsible to ensure the production infrastructure, cloud, and data technologies are available to our customers and technical teams. Prior to working at Wayfair, Steve held similar roles for two healthcare startup companies, as well as Rackspace and Yahoo.

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Michael Fleisher


Chief Financial Officer

Michael Fleisher, Chief Financial Officer, drives finance, mergers & acquisitions, human resources and business strategy at Wayfair, one of the world’s largest destinations for the home. Wayfair's portfolio of home brands includes Wayfair.com, AllModern, Joss & Main, Birch Lane and Perigold. The company generated $15.3 billion in net revenue for the twelve months ended March 31, 2021. Wayfair currently employs more than 16,000 people across North America and Europe. Michael currently serves on the board of Squarespace, Inc., the Back Bay Association, and serves as a Trustee and Vice Chair of the Chewonki Foundation. Prior to joining Wayfair, Michael served as Warner Music Group's (WMG) Vice Chairman, Strategy and Operations, where he oversaw the company's global corporate strategy and operations, led the transformation of its business models and operational processes and managed all corporate development and M&A activity. Michael holds a bachelor's degree in economics from the Wharton School of Business.

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Kate Gulliver


Chief People Officer

Kate Gulliver oversees the Talent team at Wayfair where she is responsible for global human capital management including recruiting, organizational design, talent management, talent analytics, compensation and learning and development. Prior to her role in Talent at Wayfair, Kate managed the company's Investor Relations function where she drove all communication and relationship development with outside investors, and led the company in their efforts to become publicly traded. Previously, Kate worked as an investor for nearly five years at Bain Capital, the Boston based private equity firm. She started her career in consulting at McKinsey & Company. Kate holds an M.B.A. from Harvard Business School, and a B.A. from Yale University.

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Grace Heintz


Vice President, Global Merchandising

Grace Heintz leads our vertical merchandising and merchandising operations teams in the US and EU. Grace was the GM of the Joss & Main lifestyle brand. Prior to joining Wayfair, she was a partner at Bain & Company in their consumer products practice. At Bain, she led consulting projects focused on strategy, pricing, supply chain, and M&A among others. Grace was also an investment banking analyst prior to business school. Grace holds an M.B.A. from Wharton Business School at the University of Pennsylvania and a B.A. from Trinity College.

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Margaret Lawrence


Vice President, Wayfair Professional and Perigold

Margaret oversees Wayfair Professional, which is focused on serving the unique and ongoing needs of our business customers, as well as Perigold, the first-of-its-kind destination for luxury home furnishings and decor. Most recently Margaret was Chief Services Officer at Motus, a SaaS-based expense reimbursement company. Prior to Motus, Margaret was the Chief of Staff for Google's Small and Medium Business organization for the Americas, running strategy and operations for the region. Previously, she led Google's North America SMB Agency teams and the SMB team in Cambridge, MA. Before Google, Margaret was a Partner at Pilot House Ventures, a Boston-based early stage venture capital firm. She led the investment process for and held board seats at a number of early stage technology companies. Margaret began her career in finance, first at Lehman Brothers in investment banking then moved to a small merchant banking firm providing financial advisory services and investing in startups. Margaret earned her BA from Williams College and MBA from Harvard Business School.

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Liza Lefkowski


Vice President, Global Brand, Creative, and Curated Merchandising

Liza Lefkowski leads our North America Promotions, Physical Retail, Catalog and Registry Merchandising teams. Additionally, she oversees our Global Brand Development team and Creative Group, our internal agency that spaces all mediums, channels and brands. Collectively, these teams create and deploy content and curated shopping experiences intended to engage and inspire our customer and to establish our brand as the go-to destination for home. Prior to joining Wayfair, Liza was a Principal in the Private Equity and Retail practices at Bain and Company. She earned her MBA at Harvard Business School and her ScB in Computer Science at Brown University.

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Allan Lyall


Chief Global Supply Chain Officer

Allan Lyall oversees warehouse operations in all geographies, product performance initiatives within logistics operations, as well as inbound and fulfillment operations. Before joining Wayfair, Allan served as Customer Fulfilment Director for Tesco, managing end-to-end online fulfillment of the largest grocery home shopping operation in the world. Prior to Tesco, Allan spent more than 12 years at Amazon as Vice President of European Operations, positioning operations to support rapid revenue growth. Allan has also held senior operations logistics positions at Apple, where he served as Director of European Fulfilment for Apple Computers, and Digital Equipment Corporation where he was responsible for the product life cycle management of a high-volume product family.

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Jim Miller


Chief Technology Officer

Jim Miller was named Chief Technology Officer in April 2020, making permanent a role he held on an interim basis since August 2019. Jim has served as a Strategic Advisor of AREVO Inc., a 3D printing company, since January 2019. He previously served as Chief Executive Officer of AREVO from February 2018 to December 2018 and Vice President of Worldwide Operations at Google Inc. from June 2010 until February 2018. Prior to joining Google, Jim was Executive Vice President of Sanmina-SCI Corporation, one of the world’s largest electronic manufacturing service providers, where he had responsibility for their industrial, clean tech, multimedia and automotive businesses. Jim currently serves on the advisory board of a number of private companies. Jim received a B.S. from Purdue University, an M.S. from MIT and an MBA from the Sloan School of Management at MIT.

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Thomas Netzer


Chief Operating Officer

Thomas Netzer is responsible for growing Wayfair’s Service organization, overseeing the CastleGate warehousing business and supply chain functions, and driving forward Wayfair product innovation. Prior to joining Wayfair, Thomas was a partner at McKinsey for 15 years. During his time at the leading management consultancy, he focused on the transportation and infrastructure industries and co-led McKinsey’s global logistics practice. Thomas has a PhD in business and a diploma in business administration from the University of Cologne.

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Steve Oblak


Chief Commercial Officer

Steve drives the overall strategy and execution for Wayfair's global retail businesses and oversees Wayfair's Marketing, Brand, Sales, Merchandising, Category Management, and Pricing functions. Steve joined Wayfair in 2009 from River West Brands, where he was on the management team of an early-stage venture focused on acquiring and re-commercializing dormant consumer brands. Steve previously served as a Senior Director at FutureBrand Worldwide. Steve has a B.A. from Hamilton College and an M.B.A. from Northwestern University.

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Martin Reiter


Vice President and Head of Europe

Martin is Vice President and Head of Europe at Wayfair, with responsibility for the overall European business across all functions. Prior to his current role, he led a number of key initiatives which included setting up the European promotions and marketing divisions. Before joining Wayfair in 2014, Martin built out the international operations for Airbnb, spanning 40 countries on 4 continents. He also previously held senior international leadership roles at Groupon. Martin started his career at McKinsey and Company after graduating with a Master's degree in Economics, Law and Philosophy from the University of Graz in Austria. A fan of opera and culture, Martin speaks several European languages including English, Spanish, French and German.

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Jeremy Sharrard


Vice President, Storefront and Marketing Performance

Jeremy Sharrard leads the Storefront and Marketing Performance team – focusing on identifying and tracking the key performance indicators of the site’s success in engaging and driving customers’ lifetime value. Since joining Wayfair in 2010, Jeremy has held leadership roles in Marketing, including leading customer acquisition for Wayfair.com, and leading marketing for the company’s suite of Lifestyle Brands. Prior to his time at Wayfair, Jeremy was most recently at McKinsey & Company in Boston. A native of Springfield, Massachusetts, Sharrard is a graduate of Brown University and the Columbia University Graduate School of Business.

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Adam Sinoway


Vice President, Global Head of Category Management

Adam leads the Global Category Management organization for Wayfair. He is also responsible for Wayfair Canada, as well as several other teams that are focused on building tools and technology that support supplier partners and internal Wayfair teams. Prior to his current role, Adam led Wayfair’s Home Improvement business, which he transformed from a fledgling business into what is now a market-leading offering that’s scaling rapidly. Before joining Wayfair in 2013, Adam was part of the New Balance Licensing & Brand Extension team. Adam earned his B.A. from Middlebury College and M.B.A. from Boston University.

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Bob Sherwin


Chief Marketing Officer

Bob Sherwin oversees our global Marketing strategy and organization, responsible for growing awareness, activations, revenue, and loyalty for all of our commercial offerings. In addition, Bob oversees our Physical Retail, Consumer Sales, Registry, and Financing businesses. Prior to Wayfair, Bob was a strategy consultant at McKinsey & Co, where he advised a number of clients at Fortune 100 companies. He began his career at IBM's Business Consultant Services, where he worked with federal agencies to improve data infrastructure and operational efficiency by leveraging big data analytics. Bob holds a B.B.A in Finance and Economics from The College of William and Mary, a Masters of Engineering Management from Northwestern's McCormick School of Engineering, and an M.B.A. from Northwestern's Kellogg School of Management.

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Fiona Tan


Vice President, Global Head of Customer and Supplier Technology

Fiona Tan drives the continued growth of Wayfair’s world-class Engineering organization while setting the vision and strategy for the development of systems and technologies that shape customer and supplier experiences. Prior to Wayfair, Fiona served as senior vice president of U.S. Technology at Walmart where she was responsible for innovation and engineering execution spanning its site, mobile app and all associate and merchant-facing technology across its e-commerce and stores business in the U.S. Her prior roles at Walmart include senior vice president of Customer Technology and vice president of Engineering. Prior to Walmart, Fiona served in a number of leadership roles at Ariba, where she led a global engineering organization responsible for the strategy, lifecycle, and delivery of the Ariba Commerce Network, as well as TIBCO Software. Fiona has a master’s degree in Computer Science from Stanford and a bachelor’s degree in Computer Science and Engineering from MIT.

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Paul Toms


Vice President, Pricing, Forecasting and Supplier Experience

Paul Toms leads the Pricing function within Wayfair's merchandising organization, as well as Partner Home, the company's business platform for supplier partners. Paul joined Wayfair in 2007 and grew within the company, leading Business Intelligence and Marketing functions along the way. Prior to his current role, he was the head of Wayfair's Specialty Retail Brands, where he was a founding member of Perigold. Paul graduated from Boston University with a B.A. in Economics.

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Matt Zisow


Vice President, Product Management, Experience Design and Analytics

Matt Zisow oversees Product Management, Experience Design and Analytics for Wayfair's consumer-facing websites and mobile Apps across all of our retail brands and geographies, in addition to two of our consumer service offerings (Design and Home Services). Prior to Wayfair, Matt was founder & CEO of HelloShopper - a venture-backed personal shopping app. Previously, he was the Chief Operating Officer at CustomMade, a venture-backed two-sided marketplace for handmade furniture, home decor and jewelry. Prior to CustomMade, he served as Principal at Stockbridge Investors, and an Engagement Manager at McKinsey. Matt has a J.D. from Harvard Law School, and an A.B. in English from Duke University.