Company News

Wayfair Launches New Home Collection RE/FINE


We are proud to announce the launch of RE/FINE™, a new exclusive brand at Wayfair offering elevated essentials made from premium materials at accessible prices. The self-care inspired collection features over one hundred products across a variety of categories, including bedding, bath, tabletop and more, providing thoughtfully curated essentials that transform daily routines into satisfying rituals in every home.

“We curated this collection to inspire consumers to enhance and refine their spaces – so they can enjoy the little things and turn everyday moments into peaceful luxuries,” shared Liza Lefkowski, VP, Proprietary Brands & Retail, Wayfair. “Inspired by the simplicity of everyday living, RE/FINE celebrates the importance of creating spaces that evoke feelings of calming relaxation at home.”

Whether upgrading bedding to smooth sateen or swapping out the old dishware for bone china, shoppers can expect to find a wide variety of products in the RE/FINE collection to create their own peace at home or add a touch of splendor to their existing spaces. The collection features thoughtfully designed essentials to inspire mixing and matching, including versatile pieces ranging from plush cotton towels, organic cotton percale sheet sets, table and glassware that can be blended into any lifestyle.

RE/FINE is now available on Wayfair, with select products also available online and in stores at AllModern, Joss & Main and Birch Lane. With a range of products designed to inspire the early risers with morning routines or the night owls who seek joy in the cozy creature comforts, customers can now shop and explore the entire RE/FINE collection on site or by downloading the Wayfair app.