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Wayfair Launches New Brand Campaign, “No Place Like It”

A woman stands in a beautifully decorated living room, behind a teal couch and next to a dog in a matching dog bed.

Omnichannel campaign celebrates consumers’ authentic lives at home - the messy, the clean, and everything in between.

When it comes to home, there’s no place like it, and there’s no place like Wayfair to make it feel just right. That’s why, today, we are excited to unveil our latest brand campaign, “No Place Like It.” Featuring real customers, honest reviews, and products that fit every space and need across the home, our latest omnichannel campaign showcases how Wayfair’s unparalleled selection, value and expertise in all things home supports the needs of consumers’ lives - each and every day.

“For our customers, home has become more meaningful than ever before. In the last year, our homes have become our work spaces, our playgrounds, our restaurants, and our places for learning. At Wayfair, we have always been committed to making it easy for our customers to bring their unique vision of home to life and we remain focused on helping our customers achieve that vision as their needs grow and change,” noted Bob Sherwin, chief marketing officer, Wayfair. “‘No Place Like It’ reinforces that commitment by featuring our customer’s authentic experiences at home and highlighting how Wayfair is helping them to create the spaces that are just right for them.”

“No Place Like It” will be featured across TV, online video, site, social, email, mobile and more and will air in the U.S. and Canada beginning today on national cable networks. The campaign features three creative spots - "No Place Like It," "No Place Like It - Outdoor" and "No Place Like It - Rugs."

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No Place Like It

To tell deeper stories around how Wayfair helps customers create spaces that fit their needs, Wayfair has also launched two new YouTube series, which highlight how real people are transforming their spaces with products that are just right for them.

  • Finishing Touches provides an intimate look into what’s most important to people from all walks of life as they show off the space that means the most to them and search for that one final piece (or pieces) to bring it all together.
  • Swapping Carts features two contestants - from friends and family to coworkers and partners - who are tasked with putting together a Wayfair shopping cart for each other. Viewers can follow along as contestants react to the items selected for them in real-time as their partners shop.

Customers can follow us on Instagram, Facebook, and Twitter at @Wayfair for updates, and can subscribe to our YouTube channel for all of our latest content. See something you like in one of the episodes? Click here to shop Finishing Touches and here to shop Swapping Carts on Wayfair.com.

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