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Joss & Main Opens First-Ever Physical Retail Store

Image shows the exterior of the new Joss & Main store, with a black facade and a golden-arched entryway.

Specialty Retail Brand Known for Fresh Style Trends Now Open in Burlington, Mass.

Joss & Main, a specialty retail brand catering to home decor enthusiasts, opened its first physical store today at The Burlington Mall, a Simon property in Burlington, Mass. Joss & Main is the ultimate style edit for home – a curated mix of the latest looks and trends in home furnishings, made attainable via fast, free shipping and great prices. Starting today, Joss & Main customers can shop online, in person, or both – however they prefer – with the seamless experience they have come to expect of the brand.

The checkout island, featuring registers and white-topped padded stools, sits within an atrium of golden arches, elegant bookshelves and a white carpet.
The central atrium, defined by linked arches, houses cash and carry items and checkout. Immediately adjacent is a design studio where customers can seek free design input from knowledgeable design experts and interact with tactile elements to bring design visions to life.

This first store makes a bold impression, with a statement exterior defined by large arches framing the street entry. The signature arch is carried throughout the interiors, referencing the arcades of buzzing public marketplaces, town squares, and bazaars found in the heart of communities all around the world.

“Our store is designed to inspire our customers’ creative side,” says Adrienne Brown, Head of Joss & Main. “Customers will discover multiple ways to shop what’s new and now. The hub of the store is an expansive arched marketplace, where customers can shop the latest trends in home decor. Beyond the marketplace, they can immerse themselves in seasonal trend capsules, across a range of design styles, or play around with swatches and other tactile elements at our Design Studio with the help of our interior design experts.” Design advice is free at the Design Studio, as is the shipping of items to customers’ location of choice.

A palette of blonde wood and neutral tones, accented with hints of brass and black details throughout the store interiors creates a blank canvas for highlighting beautiful products and infuses a warm residential feel that balances the grand scale of the interior architecture.
A palette of blonde wood and neutral tones, accented with hints of brass and black details throughout the store interiors creates a blank canvas for highlighting beautiful products and infuses a warm residential feel that balances the grand scale of the interior architecture.

Throughout the store, integrated tech tools make building a cart digitally via the Joss & Main app easy. The store showcases more than a thousand unique items, representing just a portion of the full Joss & Main offering. QR codes and digital screens empower shoppers to see product details and explore the entire brand catalog.

Joss & Main is powered by Wayfair Inc.’s unrivaled selection and shipping logistics network, making fast and free shipping a valuable differentiator. Thousands of products are available with two-day delivery, with many more available within a week’s time frame – ultimately helping shoppers get coveted items into their homes quickly to achieve their design visions that much faster.

Shoppers can check out Joss & Main’s latest Fall trend capsules at jossandmain.com, or if in the Boston-metro area, visit its first physical location in Burlington, Mass. Follow Joss & Main on Instagram and Facebook.

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