First-Ever AllModern Store Opens its Doors

Presenting the Best of Modern Design, Now in Real Life

Today is opening day for the first-ever AllModern store! AllModern is Wayfair Inc.’s modern specialty retail brand - selling the best of modern design in a simple, streamlined experience. And now, that experience is getting a fresh take as we officially open the doors at MarketStreet Lynnfield in Lynnfield, Massachusetts.

As always, our customers are at the center of everything we do, and by extending our shopping experience to physical retail, we are giving them even more optionality in how they shop with us, whether that be online, in-person, or both. The key is, our customers are in charge of their own shopping journey - and we’ll be right there to meet them every step of the way.

Our store blends what people love most about both digital and physical retail, offering a smarter, tech-first approach to shopping. Shoppers can interact with furniture and experts in person, while gaining instantaneous access to an endless aisle of product options and inspiration that’s thoughtfully curated for each and every customer - plus fast, free delivery as well as assembly and installation services. Shoppers can also download AllModern’s app to build their cart and learn more about the designs they see in store. And at our Design Studio, they can access free design services with expert advice on everything from finishing touches to full home redesigns.

“We are excited to bring to our customers the best of modern design coupled with an incredibly simple shopping experience - something that has never been done before. Our store is intentionally designed to be warm and inviting - where everyone feels welcome, reflecting our belief that good design is the standard for all, not a luxury for the few,” noted Reena Person, president of AllModern. "With our first-ever AllModern physical store, we’re inviting new customers to get to know our brand and deepening relationships with existing customers as they have the opportunity to get to know us in real life."

The AllModern store is a full sensory experience that can’t just be captured in words. To see it for yourself, be sure to check out this new shopping experience the next time you’re at MarketStreet Lynnfield.

And stay tuned for more to come, from AllModern, and across our entire Wayfair family of brands.

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The Entrance

AllModern’s store takes cues from modern design principles, with large windows that blend the interior and exterior. The thoughtful use of wood, light, skylights, and plants throughout the store highlight the importance of nature within the modern design movement.

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The Experience

Shoppers can interact with product like never before, getting face-to-face design consultation at the Design Bar.

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The Inspiration

Design inspiration abounds in the new space and within the digital experience, creating an omnichannel shopping experience that allows individual shoppers to choose to shop how they want to.

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The Check Out Experience

This custom-designed mobile is a reference mid-century design.

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The Entrance

AllModern’s store takes cues from modern design principles, with large windows that blend the interior and exterior. The thoughtful use of wood, light, skylights, and plants throughout the store highlight the importance of nature within the modern design movement.

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