Company News

Birch Lane Has Opened in Three Cities in Florida

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We’re excited to share that we’ve opened three of our first-ever Birch Lane stores in Florida! Birch Lane is a Wayfair Speciality Brand, offering a fresh take on classic style, backed by the benefits of Wayfair – like free two-day delivery on thousands of items. Located in Boca Raton, Sarasota and Tampa, these new stores will present what Birch Lane curates best – well-made designs for a well-loved home – and invite all to experience life on the lane in an entirely new way.


Already familiar with the ease and convenience of shopping with us digitally, Birch Lane customers will now be invited to experience what we mean by classic style for joyful living, all in person. For the first time ever, they'll be able to touch, see, and feel our selection of timeless anchor pieces made for today – each thoughtfully handpicked for long-lasting quality. Whether shopping for a family-friendly sofa, the perfect seasonal decor, or even considering a whole house redesign, they can partner with a design expert for one-on-one help to discover their new favorite finds with confidence. At Birch Lane, we love being a good neighbor – and are eager to help our customers create a comfortable, joyful home where life's many moments can unfold.

Not only are we bringing a fresh perspective to classic furnishings and decor, but also to the customer experience. By now providing seamless options to shop in-person, online, or via our app, our customers can design their homes in whatever personalized way works best for them and their families.

We welcome our customers to experience the Birch Lane brand in this compelling new format. Head to Brookfield Properties’ Mizner Park in Boca Raton, The Taubman Company’s International Plaza in Tampa and University Town Center in Sarasota, to shop the Birch Lane experience!