About Wayfair Cookies and Cookie Categories

About Wayfair utilises cookies for such features as providing basic website functionality, storing preferences, and offering a tailored experience. Cookies are defined by category as shown below.

Cookie Types & Descriptions

  • Necessary: These cookies are necessary for you to interact with AboutWayfair.co.uk's basic features. For example, they allow you to navigate the site, securely access important areas like your shopping cart, and more. Also, necessary cookies are used to maintain the website's security features.
  • Customer Preferences: These cookies help us remember your actions so your site experience is tailored to your unique needs. This is how the site remembers items you viewed recently and makes certain interactions faster, like search. These cookies are also needed to preserve your preferences.
  • Analytics: These cookies send data to Wayfair for the purpose of analysing customer behaviour so we can learn from your interactions to improve site experience for everyone. For instance, this data helps us better understand how users are finding information and which areas of the site are most helpful. This way we can evaluate site performance and functionality to continuously develop, customise, and improve our services and offerings.
  • Advertising: These cookies are needed to enable that Wayfair advertisements published on our partners' websites can be tailored to your personal interests. These cookies track your browsing habits so that the advertisements you see are relevant to your needs.

In the below table, you can find details on cookies used by About Wayfair including name, description, third party provider (where applicable), and duration.

Name

NameCategoryDescriptionDomainDuration
_gaAnalyticsContains a randomly generated User-ID. This ID enables Google Analytics to recognize returning users on this website and to merge data from previous visits. (Google)aboutwayfair.co.uk; aboutwayfair.de2 years
_gatAnalyticsCertain data is only sent to Google Analytics once per minute at most. The cookie has a lifetime of one minute. As long as it is set, certain data transfers are blocked. (Google)aboutwayfair.co.uk; aboutwayfair.de1 minute
_gidAnalyticsContains a randomly generated User-ID. This ID enables Google Analytics to recognize returning users on this website and to merge data from previous visits. (Google)aboutwayfair.co.uk; aboutwayfair.de24 hours